The Real Airdrop — Leticia Tercini

LETICIA TERCINI

I'm a Brazilian Creative Art Director currently living in the U.S. and working at Wieden+Kennedy Portland.

CONTACT

ABOUT

Experience

Wieden Kennedy Portland
2024 - Current

Wieden Kennedy São Paulo
2022 - 2024

AKQA
2021 - 2O22

Africa DDB
2020 - 2021

Wunderman Thompson
2018 - 2020

Recognitions

The One Club for Creativity
WINNER | Next Creative Leader - 2022

Cannes Lions
(3x GOLD, 5x SILVER, 1x BRONZE, 5x SHORTLIST)

GOLD | Industry Craft - Black Box
GOLD | Digital Craft - Transparency Card
GOLD | Mobile - Transparency Card
SILVER | Media - The Real Airdrop
SILVER | Creative Data - Transparency Card
SILVER | Direct - Transparency Card
SILVER | Digital Craft - Transparency Card
SILVER | Creative Data - The Real Airdrop
BRONZE | Innovation - Transparency Card
SHORTLIST | Design - Black Box
SHORTLIST | Titanium - Transparency Card
SHORTLIST | Mobile - Transparency Card
SHORTLIST | Direct - Transparency Card
SHORTLIST | Creative Data - Transparency Card

D&AD
(2x YELLOW PENCIL, 3x WOOD PENCIL, 3x SHORTLIST)

YELLOW PENCIL | Digital Design, Use of Data - Transparency Card
YELLOW PENCIL | Digital & Social, Mobile - Transparency Card
WOOD PENCIL | Impact, Design - Transparency Card
WOOD PENCIL | Media, Mobile - The Real Airdrop
WOOD PENCIL | Experiential, Use of AR - The Real Airdrop
SHORTLIST | Media, Mobile Devices - Transparency Card
SHORTLIST | Digital & Social, Use of Data - Transparency Card
SHORTLIST | Gaming & Virtual Worlds, Use of AR - The Real Airdrop

Clio Awards
(1x GRAND CLIO, 2x GOLD, 4x SILVER, 1x BRONZE, 1x SHORTLIST)

GRAND CLIO | Entertainment - The Real Airdrop
GOLD | Entertainment - The Real Airdrop
GOLD | Entertainment - The Real Airdrop
SILVER | Entertainment - The Real Airdrop
SILVER | Digital/Mobile - The Real Airdrop
SILVER | Creative Use of Data - The Real Airdrop
SILVER | Media - The Real Airdrop
BRONZE | Experience/Activation - The Real Airdrop
SHORTLIST | Design - Black Box

The International Andy Awards
(1x GOLD)
GOLD | Idea - The Real Airdrop

Webbys
(3x NOMINEE)
NOMINEE | Best Real Time Experience - The Real Airdrop
NOMINEE | Best Community Engagement - The Real Airdrop
NOMINEE | Augmented Reality - The Real Airdrop

Brazilian Creative Club
(3x SILVER, 1x BRONZE, 8x YEARBOOK)
SILVER | Black Box
SILVER | The Real Airdrop
SILVER | Transparency Card
BRONZE | Black Box

JUDGING
The International Andy Awards
JURY | Rising Star - 2023

The One Club for Creativity
JURY | Next Creative Leader - 2024

WORK

THE REAL AIRDROP

Free Fire
Role: Conception, Art Direction

The Real Airdrop made real planes drop in-game items into people's phones. In the game, planes fly by and drop items. So we turned that into a reality: when a plane flew by, all you had to do was point your phone up to the sky and collect an airdrop that would go straight to your in-game wallet. We turned drops into a reality and gave a real gift to our fans. To make this possible, we've created an experience that could be accessed via a WebApp, where we combined real flight data with users' geolocation in real-time.