ABOUTAD
Creative AD at Wieden+Kennedy Portland, working on the Nike squad.
Over the past few years, I’ve had the chance to work with brands like Google, Netflix, Uber, Old Spice, among others.
My work has been recognized by industry awards around
the world, including Cannes Lions, Clio Awards, and D&AD. In 2022, I was named Next Creative Leader by The One Club for Creativity. If you have time, you can read more about me here.
BACK TO SELECTED WORK
Google
Search Weird
Role: Conception, Art Direction
Creative Agency: Wieden+Kennedy
Google is still the biggest search engine on the planet,
by far. But Gen Z is discovering new ways to do searches, often more graphical and interactive. Yes, think TikTok.
We needed to find a new stronghold for Google with this generation. An undeniable, unquestionable truth that would reposition it with them.
And that's when it hit us: on Google, you search for things you wouldn't ask anyone. Not even your best friend. Whether it's something super personal, or you're just avoiding looking silly with such a trivial question. In short, Google is the most intimate of search engines.
Concept Translation: Search Weird
Film Rain | Translation
Search: "Cheap umbrella for someone who has already lost 20 this year”
Search Weird
Film Cat | Translation
Search: "World's tallest cat record”
Search Weird
Film PetShop | Translation
Search: "Pet Shop that does emo grooming”
Search Weird
Film Plant | Translation
Search: "Plant that takes care of itself where to buy”
Search Weird
Film Hair | Translation
Search: "I cut my bangs horribly wrong, now what”
Search Weird
Film Laser | Translation
Search: "Powerful laser hair removal near me”
Search Weird