ABOUTAD
Creative AD working at Wieden+Kennedy Portland, US.
Over the past few years, I’ve had the chance to work with brands like Google, Uber, Nike, Nubank, Netflix among others.
My work has been recognized by industry awards around the world, including Cannes Lions, Clio Awards, and D&AD. In 2022, I was named Next Creative Leader by The One Club for Creativity. If you have time, you can read more about me here.
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Jordan
Joga Sinistro | World Cup Brazil
Role: Conception, Art Direction
Creative Agency: Wieden+Kennedy PDX
Brazilian football is known for its joy, dancing and the spirit of "Joga Bonito."
But after two decades without a World Cup win, it was time to remind the world that Brazil is still a team to be feared.
To launch a jersey like no one had ever seen before, Jordan teamed up with the Brazilian National Team in a historic collaboration, bringing the Jordan kit to a national squad for the very first time.
And to mark this new era, we reimagined Brazil’s most beloved symbol, the cute Canarinho was transformed into something way more sinister.
Welcome to the dark side of football.
Teaser Film
Joga Sinistro and our Black Canary started spreading around the world.
📍 New York
📍 São Paulo
📍London