LETICIA TERCINI



I'm a Brazilian Creative Art Director currently living in the U.S. and working at Wieden+Kennedy Portland.

CONTACT 


ABOUT



Experience Wieden Kennedy Portland
2024 - Current 

Wieden Kennedy São Paulo
2022 - 2024

AKQA
2021 - 2O22

Africa DDB
2020 - 2021

Wunderman Thompson 
2018 - 2020


Recognitions The One Club for Creativity
WINNER | Next Creative Leader - 2022


Cannes Lions
(3x GOLD, 5x SILVER, 1x BRONZE, 5x SHORTLIST)

GOLD | Industry Craft - Black Box
GOLD | Digital Craft - Transparency Card
GOLD | Mobile - Transparency Card
SILVER | Media - The Real Airdrop
SILVER | Creative Data - Transparency Card
SILVER | Direct - Transparency Card
SILVER | Digital Craft - Transparency Card
SILVER | Creative Data - The Real Airdrop
BRONZE | Innovation - Transparency Card
SHORTLIST | Design - Black Box
SHORTLIST | Titanium - Transparency Card
SHORTLIST | Mobile - Transparency Card
SHORTLIST | Direct - Transparency Card
SHORTLIST | Creative Data - Transparency Card


D&AD
(2x YELLOW PENCIL, 3x WOOD PENCIL, 3x SHORTLIST)

YELLOW PENCIL | Digital Design, Use of Data - Transparency Card
YELLOW PENCIL | Digital & Social, Mobile - Transparency Card
WOOD PENCIL | Impact, Design - Transparency Card
WOOD PENCIL | Media, Mobile - The Real Airdrop
WOOD PENCIL | Experiential, Use of AR - The Real Airdrop
SHORTLIST | Media, Mobile Devices - Transparency Card
SHORTLIST | Digital & Social, Use of Data - Transparency Card
SHORTLIST | Gaming & Virtual Worlds, Use of AR - The Real Airdrop


Clio Awards
(1x GRAND CLIO, 2x GOLD, 4x SILVER, 1x BRONZE, 1x SHORTLIST)

GRAND CLIO | Entertainment - The Real Airdrop
GOLD | Entertainment - The Real Airdrop
GOLD | Entertainment - The Real Airdrop
SILVER | Entertainment - The Real Airdrop
SILVER | Digital/Mobile - The Real Airdrop
SILVER | Creative Use of Data - The Real Airdrop
SILVER | Media - The Real Airdrop
BRONZE | Experience/Activation - The Real Airdrop
SHORTLIST | Design - Black Box

The International Andy Awards
(1x GOLD)
GOLD | Idea - The Real Airdrop


Webbys
(3x NOMINEE)
NOMINEE | Best Real Time Experience - The Real Airdrop
NOMINEE | Best Community Engagement - The Real Airdrop
NOMINEE | Augmented Reality - The Real Airdrop


Brazilian Creative Club
(3x SILVER, 1x BRONZE, 8x YEARBOOK)
SILVER | Black Box
SILVER | The Real Airdrop
SILVER | Transparency Card
BRONZE | Black Box


JUDGING
The International Andy Awards
JURY | Rising Star - 2023

The One Club for Creativity
JURY | Next Creative Leader - 2024

© 2025
WORK 




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BLACK BOX
Faculdade Zumbi dos Palmares

Role: Conception, Art Direction

This is a project by the Zumbi dos Palmares College, the only internationally known college in Brazil, targeted at black people. In a country as racist as Brazil, we’re daring to tell untold stories. To reinforce the project, we used the map of Quilombo dos Palmares, a huge symbol of resistance to black people in Brazil, to form all images in the book through generative design. We created a code that transforms the map into tiny particles, literally inserting the DNA of Black Brazil’s history into every illustration. Plus, the book includes black boxes in translucent tracing paper,  revealing important historical information when the pages are turned over.
Additionally, each chapter of the book became a subject at Zumbi dos Palmares College and was integrated into the syllabus of different college grades.
























Cannes Lions | GOLD | Industry Craft
Cannes Lions | SHORTLIST | Design

Clio Awards | SHORTLIST | Design

Brazilian Creative Club | SILVER

Creative Club of Brazil | BRONZE

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